01
WINDOW DISPLAYS
Six-week concept-to-install cycles: sightline modelling from the kerb, prop fabrication, glass-line staging, and a reveal that reads at eleven metres.
Visual Merchandising Studio
WE DON'T DECORATE WINDOWS.
WE ARCHITECT ATTENTION
Sightline Design orchestrates the silent conversation between product and passerby. Light, angle, and placement — used to make people stop, look, and remember.
The Principle
THE DISPLAY IS THE FIRST AND LAST SALE.
A shopper decides to enter before they read a single price. They decide to return long after they leave. Everything between those two moments is composition.
DISCIPLINES
Four practices, one sightline. Each scheme is measured from the pavement inward.
02
CORNER LIGHTING
Narrow-beam accents at 24°, 3000K, aimed to a 30° incidence so leather grain and fabric weave hold detail instead of flattening.
03
VP / PP / IP PLOTTING
Visual, point, and item presentation mapped to a decompression zone, a right-turn arc, and a defined path to the fitting rooms.
04
BOUTIQUE INSTALLATIONS
Plinth heights, spacing rhythm, and material palettes built to hold a season and survive daily restock without losing the line.
Seasonal Programmes
FOUR CHANGEOVERS. ONE VISUAL LANGUAGE.
Retained clients receive a rolling calendar: concept boards eight weeks ahead, overnight installs, and post-install lighting audits within seven days.
11m
Standard kerb-read distance we design to
3s
Window dwell we plan the message around
6
Weeks from brief to installed scheme
24°
Beam angle used for accent product wash
EYE-FLOW, PLOTTED
We map the floor before we touch the product. Entry decompression, the natural right-turn, the power wall, and the return path each carry a defined role — VP to set the story, PP to translate it into an outfit, IP to make the size and price effortless to reach.
The result is a floor a shopper can read without instruction, and a staff team that can restock it without breaking the composition.
About the studioNext Season